Hi, I'm Orlando
Product Designer
Summary
Senior product designer, 10+ years turning complex AI and web3 products into interfaces people trust and enjoy. I own the whole surface, from flows and design systems to the brand around them. Work for Coinbase, Mercor, Sui, Jito, and Aleo has contributed to $668M+ in raises.
Before, I was a Creative Director for almost a decade, working with global networks like McCann and TBWA.
Core Skills
Experience
2025-Now
Remote
Partnered with Head of Design on branded assets, marketing materials, and product features.
Shipped user flows and UI for one of the fastest-growing AI companies.
2025-Now
Remote
Product design for flagship DeFi on MegaETH, a novel chain settling on Ethereum, built for sub-second, high-throughput apps. Helped ship multiple surfaces from outline to production in under 90 days (trading flows, pooled liquidity, social launch tooling).
Post-launch liquidity peaked near ~$75M TVL, among the standout outcomes on a new network through the depths of the bear.
2025
2024-2025
New York City / Remote
Led end-to-end product design for top-tier web3 and AI clients, from concept through execution.
Directed strategy and creative across 100+ projects, driving brand clarity and product polish.
Contributed to over $3B in raised capital through high-impact storytelling, conversion-optimized design, and effective branding.
Delivered scalable systems in Figma and mentored internal and freelance design teams.
2022-2024
New York City / Remote
Scaled studio design operations from 1 to 15+ while maintaining quality and velocity.
Led brand and product design across major clients like Haun Ventures and Aleo.
Built design systems from scratch to support growth, consistency, and delivery.
Partnered with engineers and PMs to ship cross-functional work at speed.
2019-2023
Asuncion
Launched a remote creative agency focused on early-stage branding and digital products.
Led 150+ freelancers across 50+ projects for global clients.
Directed brand identity, product design, and guerrilla marketing campaigns.
2018-2019
Asuncion
Led national campaigns and digital launches for Coca-Cola, Unilever, and Tigo LATAM.
Developed cross-channel brand strategy and mentored a multi-disciplinary team.
2017-2019
Remote
Built scalable design systems for SaaS products and contributed to long-term design operations.
Evolved SaaS product design through iterative user feedback and responsive design principles.
Redesigned core dashboard components.
2009-2011
Asuncion
Hired as freshman after writing a brand manifesto that caught the creative director's attention.
Delivered digital-first campaigns and visuals that won multiple creativity awards.
Managed creative projects for the largest financial institutions in the local market, developing brand campaigns and digital experiences.
Education
2009-2013
Universidad Columbia
2011
Advertising School of Buenos Aires